I AM A DESIGNER AND CREATIVE DIRECTOR specializing in brand identity and user interface design for web and mobile products. I have over 12 years of successful cross-functional experience partnering with start-ups, agencies, Fortune 500 companies, digital product companies, large eCommerce brands and small businesses.
Director of Design / Senior Designer
As a Director of Design I collaborated with other Directors to systematize Originate's design process, advocate the value of design to upper leadership, and train and mentor junior designers.
As a Senior Designer I was tasked with creating final user interface component designs, design systems/styleguides and page mockups for a variety of complex data-driven projects.
Designed and created pitch decks, prototypes, user interface components, styleguides and design systems, visuals, website designs, wireframes and user flows for responsive web designs, digital products and data dashboards.
Responsible for hand-off of production-ready User Interface component designs to developers.
Collaborated with and provided design support to both Engineering and Product teams throughout testing, QA, launch and beyond.
Aug. 2014–Jan. 2015
Digital Designer / Engineering Project Manager
Directly responsible for designing, improving, and maintaining all aspects of the User Interface for the Beats By Dre site.
Designed new visual assets and user interface components.
Designed and implemented a new responsive, scalable Country Selector page to expand accessibility to up to 35+ countries and languages.
Created new styleguides and workflows to streamline the process of setting up and launching new Product Description pages and marketing campaigns.
Collaborated with the Marketing Team to improve page assets and implement campaigns while maintaining the high-quality brand image and shopping experience.
Beats by Dre
March 2013–July 2014
Principal UI Designer and final point of contact for all experiences published on the Beats By Dre eCommerce site.
Designed visual assets, web pages, and UI components to support the brand's high-quality image and online shopping experience.
Created site templates and designed styleguides to maintain quality control and to improve workflows between internal departments.
Collaborated with third party vendors to transition the site from a desktop layout to a responsive layout optimized for mobile devices.
Created wireframes and prototypes for new pages and campaigns.
Optimized site performance by reducing page weights by ~80%.
Founder / Creative Director
I created Studio Gestalt to provide communication and web production services to small businesses, brands and agencies. Working freelance this way introduced me to a wide variety of clients and designers in Los Angeles. As the project lead and creative director, I acquired skills to hire a team, art direct, manage projects and sustain a small profitable business.
Playboy Enterprises, Inc.
Dec. 2012–Feb. 2013
Digital & Print Designer
Recruited by the Playboy Marketing team to design print, web and digital communications materials.
Designed new logos for Playboy brands and sub-brands.
Designed look-books, mood-boards and conceptual decks for licensed products and Playboy events.
Created web banners, email newsletters, presentations and magazine print advertisements.
Maintained and improved internal styleguides for the Playboy brand.
Rustic Canyon Restaurant Group
2007 – 2013
Brand Director / Creative Director / Print Broker
Brand and creative director, web designer, project manager and print broker for all four of Josh Loeb and Zoe Nathan’s restaurants — Rustic Canyon Wine Bar, Huckleberry, Sweet Rose Creamery and Milo & Olive.
Designed and maintained full brand identity systems for Huckleberry, Sweet Rose Creamery and Milo & Olive.
Designed and produced all print and digital communications pieces: menus, brochures, labels, business cards, advertisements, packaging, print and web banners, email newsletters and other collateral.
Proposed, conceptualized, designed and produced interior and exterior signage for three restaurants.
Designed and produced custom WordPress websites for Sweet Rose Creamery and Milo & Olive.
Trained staff on how to administer, maintain and edit their respective websites.
Brokered and coordinated all print purchases between restaurant managers and print-houses.
Cabbage Patch Restaurant
2010 – 2013
Brand Director / Art Director / Digital & Print Designer / Print Broker
Serviced this client by providing branding, marketing and print and digital communications solutions to assist with their expanding Los Angeles footprint.
Designed and produced menus, postcards, promotions, banners, store menu signage and digital ads.
Researched cost-effective print vendors and brokered all print orders between the restaurant and printers.
2010 – 2012
Visual Designer / Illustrator
Contracted by this award-winning agency to design, explore and create graphics, logos, presentations, packaging designs and visual marketing strategies for selected top brands.
Explored and designed new creative directions and strategies for renowned brands such as sbe, VitaCoco, Papaya King, Gladstones and Hot Wheels.
Collaborated with creative directors and writers to assemble pitch decks to solicit new clients.
Edited and updated brand assets, print advertisements and brand identity systems for in-house clients.
Pinkberry Ventures, Inc.
March 2011 – December 2011
Digital & Print Designer
Collaborated with Pinkberry’s small team of graphic designers and their agency, Ferro Concrete, to create marketing materials for the brand’s more than 100 franchised stores.
Designed and produced print and web assets for Pinkberry’s Marketing Department including web banners, billboards, large format posters, print ads and in-store marketing pieces.
Prepared all print-files for press to insure correct color, branding and typography.
Maintained and improved internal brand tool-kits and styleguides.
2008 – 2011
Book Layout & Designer
Worked directly with the Art Director and Senior Editors at Taschen’s Hollywood office to layout their designs and prepare book files for the overseas production team.
Designed layouts and set typography for books typically ranging between 300 and 500 pages. Multi-page, oversized layouts of this sort required a high-level of attention to detail and organization.
Computed story lengths and inserted final translated text typically in three languages.
Print, cut, hand bound and assembled hard-copy book prototypes at half or quarter scale that were presented directly to Benedikt Taschen for approval and edits.
Performed copyrights management and researched ownership to attain permission to print images.
Scanned and cataloged original art and photography and maintained Taschen's font and image archives.
Responsive Web Design
HTML & CSS
Adobe Creative Suite
Basecamp / JIRA / Asana
University of the Arts
Otis College of the Arts
CodeAcademy / Treehouse
Skillshare / Lynda